Reborn in the 1980s, Shen Yan has just passed the university entrance examination when his mother kneels before him, demanding that he give his university admission to his third older brother. Shen Yan pretends to agree and suggests that they exchange names instead. After stealing his identity and future, his third brother also plans to use his engagement to marry Zhou Yue, the village chief's daughter. Exploiting the loophole created by their name change, Shen Yue publicly produces the marriage contract and brings lavish betrothal gifts to ask for Zhou Yue's hand. Breaking away from his biased family, he divides the household and cuts ties with them. While humiliating his selfish father and brothers, he seizes the opportunities of the times and builds a prosperous life of his own in the 1980s.