Qin Zhuojie, an e-commerce operations director, transmigrates into a world of immortal cultivation and becomes a penniless rogue cultivator at the third level of Qi Refining. Unexpectedly, he activates the Myriad Realms Mall. Spicy gluten snacks open meridians, instant noodles heal injuries, and an electric kettle produces perfect pills! Using his modern marketing skills, he starts with a street stall and joins forces with the proud spirit fox Dong Wu, alchemy genius Cui Mingzhu, and merchant guild heir Wang Jingyi to turn a general store into an interdimensional business. As various factions covet his supply sources and evil cultivators plot to seize the passage between worlds, a small trading venture unexpectedly comes to determine the survival of two realms. Facing powerful enemies and mounting crises, Qin Zhuojie asks only one question: "Why fight when doing business is so much better?"