Ninghai Road: Tycoon of the Nineties Season 3 (30 episodes)
In 1990, Lin Yizhou resigned from his secure government job and rented an attic on Ninghai Road in Nanjing to found Dingsheng Home Appliances. Breaking…
In 1990, Lin Yizhou resigned from his secure government job and rented an attic on Ninghai Road in Nanjing to found Dingsheng Home Appliances. Breaking through the barriers of state-owned appliance stores with integrated delivery and installation services, he surged to prominence during the 1993 air conditioner price war. Rapidly opening a hundred stores in three years and defeating fierce rival Guoli Appliances in the nationwide market battle, he expanded his business empire across electronics, e-commerce, department stores, and even football, eventually becoming the richest man with a 100-billion-yuan commercial empire. Later, reckless blind mergers and acquisitions led to a catastrophic 20-billion-yuan investment loss, while succession disputes compounded the crisis. Ultimately burdened with 230 billion yuan in debt, Dingsheng sadly delisted from the stock market.