Red Cherries: Lin Xia's Hardcore Return Home Journey
Agricultural college graduate Lin Xia returned to her hometown to start a business livestreaming and selling cherries, encountering an acquisition merchant setting a trap to swindle goods. She preserved evidence in advance, assisted relevant departments in recovering the fruit products, and took the lead in establishing a transparent ledger-style rural cooperative. On her entrepreneurial journey, she successively encountered capital encirclement, internal adulteration, brand crises, and other severe tests. Lin Xia adhered to the operational bottom line of openness and integrity, faced the trust crisis head-on, and actively resolved brand storms. Lu Ting, a supply chain executive experiencing grassroots life under an assumed identity, chose to walk side by side with her. The two joined hands with the villagers, improved the production and marketing links, built a local specialty agricultural product brand, and led the steady development of the rural e-commerce industry.
Main characters: Lin Xia, Lu Ting
Also known as: 樱桃红了：林夏的硬核返乡路
Red Cherries: Lin Xia's Hardcore Return Home Journey (38 episodes)
Agricultural college graduate Lin Xia returned to her hometown to start a business livestreaming and selling cherries, encountering an acquisition merchant…
Agricultural college graduate Lin Xia returned to her hometown to start a business livestreaming and selling cherries, encountering an acquisition merchant setting a trap to swindle goods. She preserved evidence in advance, assisted relevant departments in recovering the fruit products, and took the lead in establishing a transparent ledger-style rural cooperative. On her entrepreneurial journey, she successively encountered capital encirclement, internal adulteration, brand crises, and other severe tests. Lin Xia adhered to the operational bottom line of openness and integrity, faced the trust crisis head-on, and actively resolved brand storms. Lu Ting, a supply chain executive experiencing grassroots life under an assumed identity, chose to walk side by side with her. The two joined hands with the villagers, improved the production and marketing links, built a local specialty agricultural product brand, and led the steady development of the rural e-commerce industry.
樱桃红了：林夏的硬核返乡路
Red Cherries: Lin Xia's Hardcore Return Home Journey - Episode 1