I Sell Wild Fruits into a Golden Brand
In 1998, Jiang Wancheng returned to Lengwu Village, where his father planned to transfer Suanzaogou at a low price to fruit buyer Hou Sanwang. While the villagers all felt the wild jujubes were sour, astringent, and hard to sell, Jiang Wancheng set his sights on the unique fresh-keeping conditions of the spring water and cold fog, targeting business opportunities in jujube drinks, jujube paste, jujube tea gift boxes, and rural tourism. Teaming up with returning food R&D specialist Lin Zhi, he pruned fruit trees, graded harvests, developed products, secured county orders, spearheaded a cooperative, and built a cold storage facility, creating the Lengwu jujube brand. Despite Hou Sanwang's continuous price suppression and disruption, the villagers shifted from skepticism to unity. The Lengwu jujubes were successfully sold to the provincial capital, and the lights on the Jujube Blossom Scenic Slope lit up.
Main characters: Jiang Wancheng, Lin Zhi
Supporting characters: Hou Sanwang, Director Luo, Xiaoman
Also known as: 我把野果卖成金招牌
Saya Menjual Buah Liar Menjadi Jenama Emas (20 episod)
Pada tahun 1998, Jiang Wancheng kembali ke Kampung Lengwu, di mana bapanya merancang untuk memindahkan Suanzaogou pada harga rendah kepada pembeli buah Hou…
Pada tahun 1998, Jiang Wancheng kembali ke Kampung Lengwu, di mana bapanya merancang untuk memindahkan Suanzaogou pada harga rendah kepada pembeli buah Hou Sanwang. Walaupun penduduk kampung berpendapat buah jujube liar itu masam, kelat, dan sukar dijual, Jiang Wancheng melihat keadaan kesegaran semula jadi air pergunungan dan kabut sejuk, menyasarkan peluang perniagaan minuman jujube, pes jujube, kotak hadiah teh jujube, dan pelancongan luar bandar. Berganding bahu dengan pakar R&D makanan yang pulang ke kampung, Lin Zhi, beliau memangkas pokok buah-buahan, mengredkan hasil tuaian, membangunkan produk, mendapatkan pesanan daerah, menerajui penubuhan koperasi, dan membina kemudahan stor sejuk untuk membina jenama jujube Lengwu. Di sebalik tekanan harga dan kekacauan berterusan oleh Hou Sanwang, penduduk kampung beralih daripada ragu-ragu kepada bersatu hati. Jujube Lengwu berjaya dijual ke ibu kota wilayah, dan lampu di Cerun Pemandangan Bunga Jujube bernyala.
我把野果卖成金招牌 · I Sell Wild Fruits into a Golden Brand