A Grain of Rice Travels to Farther Places
After returning to his hometown, Cen Hexu discovers that the cooperative's new rice harvest has been abundant, but sales are struggling to keep up. Faced with this challenge, he does not rush to lower prices. Instead, he works alongside the villagers to carefully examine every stage of production, from the fields and drying to processing, sorting, and cooking, step by step, to determine the true quality of the rice. Through authentic livestreams, they share the journey of a single grain of rice with a wider audience. They refuse to exaggerate, compete for sales at any cost, or cut corners in the production process. By upholding quality through honesty and responsibility, and expanding their market through cooperation, they also help villagers discover new possibilities for rural development. This story reminds us that lasting success comes from keeping our feet on the ground, acting with honesty and responsibility, working together, and valuing the fruits of our labor.
Main characters: Cen Hexu
Also known as: 一粒米走到更远的地方
Sebiji Beras Melangkah ke Tempat yang Lebih Jauh (22 episod)
Selepas pulang ke kampung halaman, Cen Hexu mendapati hasil tuaian beras baharu koperasi begitu banyak, namun jualannya tidak berjalan lancar. Menghadapi…
Selepas pulang ke kampung halaman, Cen Hexu mendapati hasil tuaian beras baharu koperasi begitu banyak, namun jualannya tidak berjalan lancar. Menghadapi cabaran ini, dia tidak tergesa-gesa menurunkan harga. Sebaliknya, dia bekerjasama dengan penduduk kampung untuk memeriksa kualiti beras langkah demi langkah, bermula dari sawah, proses pengeringan, pemprosesan, pengasingan, hinggalah memasak nasi. Melalui siaran langsung yang jujur dan telus, mereka menceritakan perjalanan sebiji beras kepada lebih ramai orang. Mereka berpegang teguh untuk tidak membesar-besarkan, tidak bersaing demi jualan semata-mata, dan tidak memendekkan proses pengeluaran. Mereka mempertahankan kualiti melalui kejujuran dan meluaskan pasaran melalui kerjasama, sekali gus membuka mata penduduk kampung terhadap kemungkinan baharu dalam pembangunan luar bandar. Kisah ini mengajar bahawa kejayaan sebenar yang berkekalan lahir daripada usaha yang bersungguh-sungguh, kejujuran dan tanggungjawab, perjuangan bersama, serta menghargai hasil titik peluh sendiri.
一粒米走到更远的地方 · A Grain of Rice Travels to Farther Places