A Spoonful of Beef Sauce, the Price of Two Yuan
Chen Chuan has eaten at Zhao Guifang's beef noodle shop for seven years. One day, when he asks for an extra spoonful of beef sauce, Zhao unexpectedly charges him two yuan and publicly tells him that if he thinks it's too expensive, he should never come back. Chen Chuan doesn't argue. Instead, following company procedures, he brings in a second beef noodle shop and lets employees choose freely. Zhao assumes customers are simply looking for something new. She repeatedly lowers prices, reduces portions, changes ingredients, and even reports her competitor, yet refuses to admit her own mistakes. As the regular customers gradually leave, she finally realizes that what destroyed her business was never those two yuan, but her belief that customers should be grateful to her for the privilege of spending their money.
Main characters: Chen Chuan, Zhao Guifang
Supporting characters: Guo Yunsheng
Also known as: 一勺牛肉酱，两块钱的代价
Sesendok Saus Daging Sapi, Harga yang Harus Dibayar Dua Yuan (65 episode)
Selama tujuh tahun, Chen Chuan selalu makan di kedai mi daging sapi milik Zhao Guifang. Suatu hari, ketika ia meminta tambahan satu sendok saus daging sapi,…
Selama tujuh tahun, Chen Chuan selalu makan di kedai mi daging sapi milik Zhao Guifang. Suatu hari, ketika ia meminta tambahan satu sendok saus daging sapi, Zhao Guifang tiba-tiba mengenakan biaya tambahan dua yuan dan berkata di depan semua orang bahwa jika merasa mahal, jangan pernah datang lagi. Chen Chuan tidak berdebat. Ia justru mengikuti prosedur perusahaan dengan menambahkan kedai mi daging sapi kedua sebagai mitra, sehingga para karyawan bebas memilih tempat makan. Zhao Guifang mengira pelanggan hanya ingin mencoba sesuatu yang baru. Ia berkali-kali menurunkan harga, mengurangi porsi, mengganti bahan, bahkan melaporkan pesaingnya, tetapi tetap tidak mau mengakui kesalahannya. Ketika pelanggan setia satu per satu pergi, barulah ia menyadari bahwa yang sebenarnya menghancurkan bisnisnya bukanlah dua yuan itu, melainkan sikapnya yang menganggap pelanggan seharusnya berterima kasih karena telah diizinkan membelanjakan uang mereka di tokonya.
一勺牛肉酱，两块钱的代价 · A Spoonful of Beef Sauce, the Price of Two Yuan
Sesendok Saus Daging Sapi, Harga yang Harus Dibayar Dua Yuan - Episode 1