Pig farmer Chen Jianchuan discovers that his older brother Chen Guoqiang negotiated a lower price for his business without permission and took the price difference for himself. Because of this, the two brothers choose to manage their businesses separately. Chen Guoqiang pursues scale and speed, while Chen Jianchuan consistently insists on clarifying quantity, quality, and accounts item by item. After experiencing a series of business ups and downs, the two finally understand that truly long-lasting business relies not on temporary cheapness, but on integrity, responsibility, and clear-cut rules.