Xu Qisheng worked in the aquatic market for twelve years, but broke with boss Gao Xiaolong over a two-yuan ice pack. After leaving Gao's Seafood, he entered Yao's Aquatic operated by Lu Yao, starting from standardized weighing, distinguishing live and dead goods, and recording loss, regaining customer trust. Facing low-price competition, malicious sabotage, and Thunder Hotpot trial supply, he always insisted on product transparency, clear accounts, and in the end, the two led the small shop to win the annual cooperation, also proving that business competes not on low price, but on integrity, professionalism, and reputation.